oh Stella...

I came across this resort wear collection today by none other than the Minimalist Genius, also known as Stella McCartney. I love the ease of these clothes. She creates such strong tailoring and lines that even if you decided to not do your hair, like the model...lol.... you would still look effortlessly fabulous! Amen to that! I mean, who has time to primp themselves in a mirror for an hour? not me! I like low maintenance, fun and easy clothes that are not going to stress me out;) I don't know about you, but I don't want extra stress in my life. Fashion is supposed to be fun. Thanks Stella! xo.

Tiny Little Bottles...

From time to time I catch myself wondering through the beauty section of those big department stores and I am always amazed at the creative expression embodied in these tiny little bottles. How do you decide how to package a beautiful scent? Well, I think its more then just the scent...its the way the campaign makes us feel...its how we identify ourselves. I remember being in a design class in college and the instructor asked "what makes people drawn to certain products and not drawn to others?"... we all shouted out answers but we were all wrong... she said "people will always be drawn to items that actually reflect how they identify themselves." I think she was right. We pretend the packaging does not matter...but in reality, we are drawn to things that reflect us...or what we want to be.

Here is a selection of some of my favourite packaging designs for perfumes... :)


Chloe & Calvin Klein Euphoria

Marc Jacobs Daisy & Stella McCartney

Gwen Stefani Harajuku Lovers

Jessica Simpson Fancy & Armani Code


Anna Sui Secret Wish