Benefit Make Up packaging always stands out to me as a strong branding campaign. I will often be sitting in a make up chair on set and the make up artists will have Benefit products set up on their station...and I am always intrigued by the packaging. I think if I were a make up artist I would keep the products displayed at my station all the time, even if I did not use them, but just so I could admire the darling designs...come on, they're adorable...and a bit cheeky:) ... I love it when make up companies try new ways to package their products...and really give themselves an identity that stands out from the bland shelves...
Here is a selection of products within the campaign...oh ya and happy Monday!
